There has been quite a bit of discussion about the value of Twitter Search. The downside has been that in it’s current form, it’s simply a text matching search engine, and the results can be repetitive (and even filled spam tweets, I’ve been noticing more spam-looking tweets).

CNet reports that Twitter has announced that it will begin to crawl the links included within tweets and rank the results. Reputation will be important as well.

For businesses that truly engage their customers (and potential customers) on Twitter, such changes could give them a real advantage.

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