Domain Registration 101 for Small Businesses

by Scott Thomas on December 11, 2009

Recently, I have assisted several clients who were having problems with their domain registration. In some situations, it did not appear that the domain was properly registered with the business or organization as the owner of the domain. This could end up being a big problem for a business or organization if they cannot get control of their domain name(s).

I was also surprised to find an Alaskan ISP registering their web hosting clients’ domains in the ISP’s name (so it looked like the ISP was the owner of the domain). Given that whois search tools may show this data a little differently, I could be mistaken about this, but it was a pretty eye-opening experience while I was trying to get a domain transferred properly for a client. The ISP was very helpful in getting the domain transferred, once I found the right person to speak to.

I’ve also seen domains expire, shutting down a business website and email; while the IT support staff and/or web site designer had no access to the registrar account. A primary domain should never be allowed to expire, especially given that several notices are sent via email prior to a domain’s expiration date, and the fact that most registrars allow you to auto-renew with a credit card on file.

For a business or an organization, make sure that all of your domains are properly registered in the business or organization name (and preferably have all domains registered through the same registrar of your choice). You should be able to set up to 4 contacts for a domain: Registrant, Administrative, Billing, and Technical. Make sure the contact information is up to date that everyone who may need to assist with domain registrations has access to the registrar account.

As a web designer/consultant, I’ve learned not to overlook the domain registration, and make sure that my clients have clear understanding who is responsible for the domain renewals for their organization, as well as making sure that the right people have access to the registrar account.

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Google’s New Search Index

by Scott Thomas on August 11, 2009

Google is launching a preview of their next generation architecture for search. The system isn’t completely ready yet, but they are offering a preview here: http://www2.sandbox.google.com/ One can also provide feedback to Google on the results that you find from this new index.

The talk so far about the big change with this index is “Freshness.” From what I’ve seen so far from limited testing, it appears that sites that have the freshest content are doing better than older, static, or “stale” sites. I suspect that the quantity and quality of backlinks plays an important role as well.

Updating your site with fresh content via articles, blog posts, social media, etc. may be more important than ever. It will be interesting to watch the search engine results pages to see how this new index plays itself out.

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Timely Response via Social Media can Help Mitigate PR Mess

August 5, 2009

There is a good article at the Wall Street Journal about real life examples of companies making use of social media to monitor negative PR and move quickly to rectify it. Even if you are a small business and can’t afford to dedicate significant resources to monitor comments and reviews made about your company, you [...]

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Planned Improvements to Twitter Search

May 7, 2009

There has been quite a bit of discussion about the value of Twitter Search. The downside has been that in it’s current form, it’s simply a text matching search engine, and the results can be repetitive (and even filled spam tweets, I’ve been noticing more spam-looking tweets).
CNet reports that Twitter has announced that it will [...]

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Win an Alaska Vacation: Escape to Alaska or Bust Essay Contest

April 20, 2009

Alaska Wildland Adventures has announced an Escape to Alaska or Bust Essay Contest. The rules appear to be simple: in 500 words or less, convince Alaska Wildland Adventures why you and your group should escape to Alaska this summer. You could win an Alaska Trip for four people (two cabins for the family or group) [...]

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