September 2008

Use Social Media to Engage with Your Customers

September 30, 2008

There’s a very interesting post over at Marketing Pilgrim, about a study showing that 93% of American consumers want to see businesses on social media sites. I see a few take home points for Alaska tour operators: People want use social media to solve problems and to conduct research Potential visitors will be looking for [...]

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It’s now Easier to Delete Google Analytics Accounts

September 28, 2008

Google Analytics now includes the option to delete Analytics accounts, as long as they are not linked with Google AdWords. This is great news! Finally, an easier way to clean up unused accounts. I hope that in the future, administrators will be able to remove themselves from accounts, even if one is the administrator who [...]

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Make the Most of Trip Advisor

September 19, 2008

Now that the 2008 summer travel season is winding down in Alaska, it’s time to start looking ahead to 2009. I encourage all businesses involved in Alaska tourism to update their owner’s page on Trip Advisior. There are a number of great tools provided by Trip Advisor for owners, including: the ability to post photos, [...]

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