Now that the 2008 summer travel season is winding down in Alaska, it’s time to start looking ahead to 2009. I encourage all businesses involved in Alaska tourism to update their owner’s page on Trip Advisior. There are a number of great tools provided by Trip Advisor for owners, including: the ability to post photos, videos, descriptions, notifications of new reviews, and more.
If at all possible, sign up for a RSS feed of any reviews that are posted about your business. This is great way to stay updated on reviews, and gives you the opportunity to engage your customers. If you receive any negative reviews, respond to their concerns, try to offer solutions, and you can show potential customers that you genuinely care. You might be able to turn a negative review into a positive outcome by showing your involvement and concern.
The value of engaging past and future customers is enormous. Get a leg up on your competition for the 2009 travel season now and update your owner’s page on Trip Advisor.
If you solicit feedback from your customers, you can also encourage them to go to Trip Advisor and post their reviews of your business.
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