Hard Times Ahead for Alaska Tourism Industry?

January 13, 2009

There have been a number of warning signs that it will be a tough year for the Alaska tourism industry in 2009. I’ve seen significant drops in traffic for many of my clients during the fall months. On the positive side, I’ve seen an increase in traffic after the holidays. If you are an Alaskan [...]

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Want more traffic? Then blog.

November 28, 2008

After reviewing the statistics for my website, I was struck by how many new visitors have come through my blog. Granted, my website and blog are pretty small, but still, I was impressed at the results of my efforts to date. For small businesses, especially here in Alaska, making use of a blog is a [...]

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New AdWords Search-based Keyword Tool

November 19, 2008

Google AdWords has released a great new search based keyword tool, that helps you target keywords that match up well to your web page content. I’ve tried it out on a campaign that I just reviewed for new keyword ideas, and it came up with a significant list of additional keyword targets to try and [...]

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Google Analytics Upgrade: More Enterprise Level Features

October 24, 2008

Google Analytics will begin rolling out new enterprise level features, including advanced segmentation, custom reports, motion charts, and improvements to account management. The possibilities for analyzing website data are mind-blowing. I’m looking forward to trying out the segmentation and custom report features.

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Opportunity and Pressure for Internet Marketers

October 10, 2008

I just finished attending the Alaska Travel Industry Association’s annual convention. Given that the 2008 summer season was flat for most tour operators, there is growing anxiety about the 2009 season. I heard several businesses state that it was time to invest more in marketing to remain competitive. For marketers, and Internet marketers in particular, [...]

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