Opportunity and Pressure for Internet Marketers

October 10, 2008

I just finished attending the Alaska Travel Industry Association’s annual convention. Given that the 2008 summer season was flat for most tour operators, there is growing anxiety about the 2009 season. I heard several businesses state that it was time to invest more in marketing to remain competitive. For marketers, and Internet marketers in particular, [...]

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Just for Fun: Take a Peek at Google’s First Index

October 2, 2008

Google released its oldest available index to celebrate it’s 10th birthday. It’s very interesting to travel back in time and check out the results for Alaska and travel-related searches. I think that’s about the time I built my first website and was working hard on getting it ranked. I’m amazed how much some sites have [...]

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Use Social Media to Engage with Your Customers

September 30, 2008

There’s a very interesting post over at Marketing Pilgrim, about a study showing that 93% of American consumers want to see businesses on social media sites. I see a few take home points for Alaska tour operators: People want use social media to solve problems and to conduct research Potential visitors will be looking for [...]

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It’s now Easier to Delete Google Analytics Accounts

September 28, 2008

Google Analytics now includes the option to delete Analytics accounts, as long as they are not linked with Google AdWords. This is great news! Finally, an easier way to clean up unused accounts. I hope that in the future, administrators will be able to remove themselves from accounts, even if one is the administrator who [...]

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Make the Most of Trip Advisor

September 19, 2008

Now that the 2008 summer travel season is winding down in Alaska, it’s time to start looking ahead to 2009. I encourage all businesses involved in Alaska tourism to update their owner’s page on Trip Advisior. There are a number of great tools provided by Trip Advisor for owners, including: the ability to post photos, [...]

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