Posts tagged as:

Web 2.0

Use Social Media to Engage with Your Customers

September 30, 2008

There’s a very interesting post over at Marketing Pilgrim, about a study showing that 93% of American consumers want to see businesses on social media sites. I see a few take home points for Alaska tour operators: People want use social media to solve problems and to conduct research Potential visitors will be looking for [...]

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Make the Most of Trip Advisor

September 19, 2008

Now that the 2008 summer travel season is winding down in Alaska, it’s time to start looking ahead to 2009. I encourage all businesses involved in Alaska tourism to update their owner’s page on Trip Advisior. There are a number of great tools provided by Trip Advisor for owners, including: the ability to post photos, [...]

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