Frequently Asked Questions

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of increasing the quality and volume of traffic to a website from the search engines non-paid or “organic” results. Ideally, SEO involves improving the quality and content of a web site to match the most relevant search engine queries. The better a website matches the interest of visitors’ queries; the more likely the visitors will request a brochure, more information or make a purchase.

Do you guarantee top rankings?

No, we do not, and you should be suspicious of any service that does.

Are you saying that you evaluate more than keyword rankings?

YES! A high ranking for a keyword phrase is useless if those visitors do not “convert” into sales or inquiries. A complete Internet marketing strategy that evaluates all of your website’s visitors and traffic patterns is critical to your website’s success. Constant review and evaluation of your site’s analytics can answer the all important “So what?” questions. Is a particular keyword phrase worth targeting for organic and paid search traffic? Is a advertising campaign on another site providing high quality traffic?

If I use your SEO services, will I risk getting banned or face SERPs penalties from the search engines?

Ideally, no – we always strive to keep our SEO services squeaky clean (or “white hat”). However, since the search engine’s guidelines change over time, it’s a moving target, and there’s always a minimal chance that your site could be penalized in some fashion (there could even be a design or coding issue that could sometimes cause a problem). While we have not encountered any penalties or bans so far for any of our clients, no one can guarantee to avoid the chance of this completely. We keep a very close eye on the industry and any changes made to the search engines’ policies. If your current website participates in risky behaviors, we will certainly make recommendations for changing practices or dropping strategies that could get your website in trouble. We follow the webmaster guidelines set by Google.

How much will your Internet marketing services cost?

It depends upon a number of factors: the size of your site, the competitive climate or niche that your site is in, and the desired strategies that you decide to pursue. We can offer a wide range of services, from a one time SEO Audit and optimization effort to comprehensive Internet marketing services provided on monthly retainer basis: SEO, PPC, SEM, social media strategy, permission based email marketing, and measuring your return on investment (ROI). Please contact us or fill out our survey and tell us more about your project, and we’ll be happy to provide you a proposal.

I need a new website, can you tell me how much it will cost?

It depends upon the size of the web site and features that you want to include. A site that includes a Content Management System (CMS) that will allow you to make edits to the site directly, may cost a little more up front, but save you money over time. We’d be happy to meet with you (at no charge) to learn more about your needs for a new website or a website redesign, or you can fill out our survey, and we will submit a proposal for your project.