Pay per Click Management

Drive targeted traffic to your site with Pay Per Click listings through the Google AdWords program. Scott Thomas has met the requirements as an Advertising Professional, and he can help you bring in qualified traffic to your site and get the most out of your Pay Per Click Campaigns.

Optimizing Your Pay Per Click Campaign

Did you know that other factors other than your bid amount determine the order of paid listings? Simply paying the highest bid may be a poor strategy to convert website visitors into customers. Pay Per Click campaigns are most effective and provide a better ROI (Return on Investment) with proper research and consistent maintenance. It's important to constantly refine your PPC campaign by:

• Monitoring and research keywords and bidding trends
• Creating compelling, targeted ads
• Tracking click-through rates and conversions to get the most for your money

Initial Setup of PPC Campaign and Optimization Includes:

• Initial Consultation
• Account Setup
• Keyword Analysis
• Campaign and Ad Creation
• Keyword and Bid Management

Pay per Click Maintenance Requires Active Management, Including:

• Regular Bid Updates (including seasonal fluctuations or pausing a campaign when needed)
• Optimizing Ad Titles and Descriptions
• Keyword Monitoring & Maintenance
• Balancing Average Cost per Click & Ad Position to Maximize ROI (Return on Investment)
• Monthly Reports and Analysis (click-through rates, average cost-per-click, ad positioning, conversions, etc.)
• Updating Campaigns